To feel meaningful is to feel immortal.
We all want to live meaningful lives — and, for good reason. Research suggests that having a sense of meaning or purpose in our lives can make us more resilient, improve aging, and reduce risk of mental illness and mortality.
It’s no surprise then that the concept of ‘brand purpose’ has become so commonplace. As humans search for meaning, brands can help fill the void, transforming mundane actions into values-affirming experiences.
Unfortunately — facing pressure to get on board with brand purpose or get left behind — many brand leaders get it wrong.
To successfully position your brand for deeper meaning, it takes more than just a sexy slogan or clever campaign idea.
It requires careful planning and execution — under the guidance of an experienced brand leader who can help you avoid common pitfalls, capitalize on key opportunities, strengthen core strategies, and improve business outcomes.
“People know their lives are brief and so we endeavor to be part of something that transcends biological existence...
…Studies find that when people are exposed to stimuli that remind them of their mortality, they exhibit increased investment in the social and cultural identities that provide meaning.”
— Dr. Clay Routledge
To Feel Meaningful Is To Feel Immortal
Meet Tyler:
Strategist and creator. Husband and father. Golfer. Cyclist. Cook. Cancer survivor. My perspective and work has been shaped by a number of experiences, both personal and professional.
Prior to launching BRIGHTN.CO (2018) I served as Head of Strategy and Sustainability Advising at a southern California-based brand consultancy. My key accounts included Southwest Airlines, Qualcomm, International Paper, Beam Suntory, and Interface, among others.
I have over ten years of experience in corporate sustainability reporting and have been certified by the Global Reporting Initiative (GRI) and the Task Force on Climate-Related Financial Disclosure (TCFD).
I’m active in the cancer survivor/support community, where I serve as a community advisor to the Department of Oncology Services at UC San Diego Health.
In 2020, I launched CareCanvas: a social enterprise that provides customizable action plans for cancer patients and survivors.
I’d love to connect. You can send me a request on LinkedIn, or schedule a 30-minute intro call here.