THE BRANDS: Hallmark, Crayola 

THE SITUATION: Hallmark has established aggressive, science-based emissions reductions targets. While improving energy efficiency and streamlining manufacturing operations afforded opportunities for near term progress, achieving their long term goals will require a willingness to think big, and reimagine the products and practices at the heart of their business. 

THE SOLUTION: In an immersive, one-day workshop, leaders from across the enterprise were guided through a series of exercises to imagine innovative possibilities for the future of their business. An in-depth pre-read deck — drawing on a combination of qualitative and quantitative research and insights — helped to establish guardrails for the discussion and focused the conversation on the appropriate levers for transformational change.

MY ROLE: Senior Strategist (supporting role)

• Market research & insights

• Customer focus groups

• Workshop stimulus development